Apple iPhone 5: Expert reaction on this phone..

After months of speculation the full details of the Apple iPhone 5 are out and here we lay out the initial reaction from industry experts.

 Ernest Doku, telecoms expert at uSwitch.com

"After the disappointment of an underwhelming iPhone 4S, there was a fair bit of pressure on Apple to deliver something very special. Fortunately for Tim Cook, his "beautiful" iPhone 5 should put the bite back into Apple.

Diehard fans demanded a new phone, not a software upgrade disguised as one. Apple just managed to get away with the 4S looking identical to the previous year's model by introducing some novel features, such as the intelligent assistant Siri, as well as an iOS5 update.

But even the staunchest iPhone supporters wouldn't have put up with another iterative upgrade this time. Apple simply couldn't afford another lukewarm offering and luckily the iPhone 5 will ensure Apple doesn't lose pace with Samsung's dominant Galaxy S3.

This time it had to be all about the hardware as much as software. In this regard, Apple has delivered and then some.

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